Independent Rockstar

Insight for Independent Musicians

It’s Your Responsibility to Create a Demand

I recently came across an angry rant from someone who had played a show in his hometown and wasn’t pleased with the turnout.  He berated the ‘fans’ / friends for not going to see his band and pointed out how many times he had gone to see their bands in the past.  This kind of outburst brings light to a few things:

  1. He isn’t grateful for the people who Did show up or for the opportunity to play
  2. He doesn’t take responsibility for creating a demand for his shows
  3. He’s trapped in a mentality of exchanging favors and obligations

My message is this:  Give people damn good reason to come to your show.  Take responsibility for letting them know about it.  Stop trying to get fans to do favors for you – it doesn’t work that way.  That approach is NOT sustainable.  The only way to be successful is to create a genuine demand.  If you haven’t created a genuine demand then it’s YOUR fault.  No one else’s.  It may be very painful to look at, but never the less, it’s the truth.  You need to learn more and work harder.  When YOU get it right, THEN the people will show up.  Turning the focus on them and chastising them for not behaving the way you’d like them to will NOT get your there faster.  It will only drive people away.

About Scott James

Musician / Blogger / Web Designer / MBTI Nerd living in Hollywood, CA
Scott James

One Response to “It’s Your Responsibility to Create a Demand”

  1. offshore company says:

    …………..Whenever I speak to other business owners and ask them how they are doing one thing I hear over and over is the following Things are going well and we are expanding. If a product is not considered to be beneficial then it will not be poised for expansion..In business companies are continually reinventing themselves in an attempt to come out with products and services that are considered more beneficial.