Musicians Can’t Compete With Machines.
No, I’m not going to try to convince you to replace your bass player with a robot (though in some cases it might be worth considering…), but I am going to suggest that machines might be better suited for some of the things that you’re burning yourself out by doing.
For example, how many times have you or someone you know said something like ‘crap! I’ve been slacking, I haven’t sent out a newsletter in weeks I need to remember to send one out tomorrow… but I have to work until 6 and then I have rehearsal and… [blah blah blah]’. Well, did you know that there are services out there that allow you to send emails automatically at whatever intervals you decide?
They start sending in a timed sequence that starts on the day someone signs up for your mailing list. You don’t have to remember a damn thing or take any more time out of your busy schedule once you have it set up! You can create a sequence of emails that tell your story as an artist, unite people behind causes you believe in, tell amazing stories about your last tour, communicate the amazing things that came together to make your last CD something special and send them to offers to purchase your music and merch. Maybe you’re aware that this technology exists but you haven’t implemented it yet. Well it’s only the single most effective way to sell your music online (if it’s done right) so maybe you should think about it..hmm?
Another key element of being successful as an indie artist today is getting traffic to your website and online profiles. If your music is good then technology can help you do that too. More on that later…
What it boils down to is that technology gives us the power to leverage the value and beauty of our art to reach more people, more efficiently. Just think about what it must’ve been like when they invented the printing press. Can you imagine trying to be a successful author without it – trying to produce each book one at a time??
Machines can’t create art. Nor can artists compete with machines when it comes to leveraging the power of what they produce. Here’s a video of Steve Jobs in the 80’s that illustrates this point:
So how else can we use technology to bring in more fans without burning ourselves out? Well, if you can create a spark of intrigue, desire and/or demand then I’ve created a new tool with my friend John that can turn that into some real social media action. Your job is to make good music and start the demand. If you can do that then you can think of this little tool as a ‘bicycle’ for your social media buzz: