Independent Rockstar

Insight for Independent Musicians

Eben Pagan on the Phonological Loop – Tips for Naming Your Band

Here’s a video from business guru Eben Pagan that I thought was pretty interesting.

At the 1:18 mark of the video he begins talking about the process of naming  a business.  This is one of many many examples of how musicians can benefit from learning from experts in the world of business and marketing.

How many bands have you been in that gave consideration to the phonological loop when coming up with their name?

BTW – I recommend watching the first two videos as well (here’s the link to the Get Altitude Youtube channel), and for that matter, anything else that you can get your hands on from Eben Pagan.  He’s one of the most evolved and intelligent people I’ve come across.  Great guy to learn from.

About Scott James

Musician / Blogger / Web Designer / MBTI Nerd living in Hollywood, CA
Scott James

3 Responses to “Eben Pagan on the Phonological Loop – Tips for Naming Your Band”

  1. Eliza Michaels says:

    Thanks Scott. This is so good. Thanks also for the pointer to Eden’s Youtube channel. Will definitely check that out.

    So what do you do if you’ve had your name for a long time and have built up a following so renaming your act isn’t an option? Or your name does not mean much in that pile of flyers on the table at the gig?

    I recommend developing a ‘hook line’ – a short, memorable and compelling few words that describe what you’re about. Eden’s video could help you develop a great hook line. (Maybe also a great hooky lyric.)

    Use your hook line whenever you use your band name. It will help pull people in. It will help your potential fans know instantly if they want to take the next step and get to know you better.

    Eliza Michaels is author of The Fan Formula – how to attract and keep a large loyal fan base

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