Eben Pagan on the Phonological Loop – Tips for Naming Your Band
Here’s a video from business guru Eben Pagan that I thought was pretty interesting.
At the 1:18 mark of the video he begins talking about the process of naming a business. This is one of many many examples of how musicians can benefit from learning from experts in the world of business and marketing.
How many bands have you been in that gave consideration to the phonological loop when coming up with their name?
BTW – I recommend watching the first two videos as well (here’s the link to the Get Altitude Youtube channel), and for that matter, anything else that you can get your hands on from Eben Pagan. He’s one of the most evolved and intelligent people I’ve come across. Great guy to learn from.